Working With Profiles in VWO

Overview

The Profiles feature provides detailed insights into individual visitors who have participated in your VWO Testing, Insights, Rollouts, or Personalize campaigns. It captures visitor properties, triggered events, session recordings, and survey responses, giving you a clear picture of who your visitors are and how they interact with your website.

Accessing Profiles

To access the Profiles feature:

1. Log in to your VWO account.
2. From the main menu on the left, go to Data360 > Profiles. The page displays a list of visitor UUIDs, with the most recent visitors shown first.
   
3. Click on a UUID to view details.
   Clicking a UUID opens the visitor’s profile on the right, displaying their attributes, triggered events, session recordings (web or mobile, based on their plan), and survey responses.
   
   NOTE: The profile's details section includes tabs for Segments, Metrics, and Funnels, which are part of planned features and will be available in a future release.
   
4. To facilitate collaboration and analysis, you can share a visitor’s UUID with your team. Use the Copy icon to quickly copy the UUID and share it. Team members with access to the Profiles section can enter the UUID into the search bar to locate and view the corresponding visitor profile.
   

From the visitor’s profile, you can study and analyze their corresponding attributes, events, session recordings, and survey responses as follows:

Analyzing the Visitor Attributes

The Attributes tab displays both, standard and custom visitor attributes along with their corresponding values. Each category also shows the total number of attributes captured under it.

You can search for a specific attribute by entering its name or value in the search bar. Matching attributes and their values appear as you type.

Analyzing the Visitor Events

The Events tab displays a timeline of actions the visitor triggered on your website during active campaigns. Events are grouped by date and timestamped to show when each occurred, providing a clear chronological view of visitor activity.

Click on an event to view the following details:

• Name of the event
• Description of the event
• API name of the event
• Triggered date and time in HH:MM
• Event Properties and their corresponding values

Analyzing the Visitor Session Recordings (Web and Mobile)

The session recordings tabs give you a visual playback of individual visitor journeys, helping you uncover exactly how users interact with your website or mobile app.

Both, Web Recordings and Mobile Recordings tabs are available in the interface. However, recording data is shown based on your subscription plan, Web or Mobile.

Web Recordings

The Web Recordings tab displays a detailed report of a visitor’s recorded browsing sessions on your website. These recordings help you analyze user behavior during their interactions with your campaigns. By default, it displays a list of all session recordings of the visitor. Click Saved Recordings to view their saved recordings.

Mobile Recordings

The Mobile Recordings tab displays a detailed report of a visitor’s recorded browsing sessions on your mobile. These recordings help you analyze user behavior on their phone during their interactions with your campaigns.

Session Recordings Report Table

Each row in the table represents an individual recording, showing:

• Location/Source: The visitor’s geographical location and the referral source (e.g., direct visit, or from another site).
• Pages (Web): The number of pages visited during the session.
• Screens (Mobile): The number of screens visited during the session.
• Duration: The total time spent in the session.
• Created On: The timestamp indicating when the session was recorded.
• Play Button: Click to watch the session playback and analyze the visitor’s journey. 
• More Options (⋮): Access additional actions related to the recording such as, share, save, download, and delete.

Navigate through multiple pages (or screens) of session data using the pagination bar at the bottom right. You can also control how many recordings are displayed per page. By default, the page displays the 10 most recent recordings by the user.

The session recording of a visitor can help you map and analyze their journey on your website. For more information, see Interpreting Session Recordings in VWO.

Analyzing the Visitor Survey Responses

The Surveys tab displays all surveys shown to a visitor, along with their response status. This enables you to check a user’s survey responses directly within the user’s profile, no need to switch views or apply post-session filters.

The survey report table displays the following details:

• Survey: Shows the exact survey that was displayed to the user.
• Display Time: Timestamp of when the survey was shown.
• Completed Time: Indicates whether the visitor completed the survey and, if so, when.
• Responses: Click View Responses to open the Respondent View Survey Report, where you can see the visitor’s submitted answers for that specific survey.
  
  NOTE: If the visitor did not attempt any question in the survey, the View Responses option is disabled.

Running surveys is a great way to engage with your website visitors, and the survey reports let you take a peek into their insights about your website. For more information, see Interpreting Surveys Report in VWO.

Need more help?

For further assistance or more information, contact VWO Support.